Simple pricing.
No surprises.

Start free, scale when you're ready. Every plan includes Percepto's core intelligence engine.

Cipher — Visitor Intelligence Cognis — Voice AI

Cipher · Visitor intelligence for B2B growth teams

Starter
$0 / month
1,000 conversations free · free forever · no credit card
  • Company-level visitor identification
  • ~40% B2B IP coverage
  • Live chat widget
  • One script tag install
  • PAYG — no monthly commitment
Start for free
Pro — Most popular
$19 / month
1,000 conversations · then $0.03/conv
  • Everything in Starter
  • ICP fit scoring 0–100 per visitor
  • Apollo enrichment for ICP-fit companies
  • Slack alerts on every ICP-fit hit
  • Weekly channel ROI summary tab
  • Google Ads CSV export
Start 7-day trial

then $19/mo — cancel anytime

Enterprise
Custom
Unlimited conversations · custom SLA
  • Everything in Pro
  • Custom ICP scoring (trained on your data)
  • Whitelabelling — your brand, your domain
  • Multi-domain deployment
  • Dedicated onboarding + CSM
  • SLA + priority support

Cipher PAYG: $0.03/conv on Pro overage.

Cognis · Voice AI for B2B SaaS, RevOps, and enterprise sales teams

Starter
$79 / month
2,000 conversations · then $0.05/conv
  • Cognis voice agent on your site
  • Intent scoring on every visit
  • Slack hot lead alerts
  • Returning visitor recognition
  • One script tag install
Get started
Pro — Most popular
$159 / month
5,000 conversations · then $0.03/conv
  • Everything in Starter
  • HubSpot and Salesforce CRM push
  • Hot lead escalation to human SDR
  • Multi-variant conversation testing
  • Priority support
Get started

then $159/mo — cancel anytime

Enterprise
Custom
5,000+ conversations · custom SLA
  • Everything in Pro
  • White label (no Percepto branding)
  • Multi-site deployment
  • Custom model fine-tuning
  • SSO and advanced security
  • Dedicated infrastructure

Cognis PAYG: $0.05/conv on Starter overage · $0.03/conv on Pro overage.

Deploying for multiple clients? Explore the partner program →

Pay-as-you-go rates

All plans include PAYG for overflow. You're never cut off — you pay for what you use.

Cipher — overflow rates
Starter PAYG (over 1,000) $0.05 / conv
Pro overage (over 1,000) $0.03 / conv

Pro ($19/mo) breaks even vs Starter PAYG at ~633 conv/mo.

Cognis — overflow rates
Starter overage (over 2,000) $0.05 / conv
Pro overage (over 5,000) $0.03 / conv

Pro ($159/mo) breaks even vs Starter PAYG at ~3,180 conv/mo.

ROI Calculator

See your numbers before you commit.

Drag the sliders to model your current CAC and see exactly what Percepto does to it.

Frequently asked

What's the difference between Cipher and Cognis?

Cipher is visitor intelligence — it identifies companies visiting your site, scores them on ICP fit, and sends alerts. No voice, no conversation. Cognis is the full voice AI — it opens a personalised spoken conversation with every visitor and routes high-intent buyers to your sales team. Most teams start with Cipher and add Cognis when they're ready to go voice-first.

What counts as a conversation?

A conversation starts when a visitor hears Percepto's opening line and ends when they leave or go inactive for 10 minutes. Visitors who land but don't engage don't count.

What happens when I go over my plan limit?

Percepto never cuts off. You move to pay-as-you-go automatically — billed at the end of the month for conversations over your included limit. Rates step down as volume grows. If you're consistently hitting overages, the next plan tier is almost always cheaper.

When does upgrading from Starter to Pro make sense?

For Cipher: Pro ($19/mo) pays off vs Starter PAYG at around 633 conversations/month. For Cognis: Pro ($159/mo) pays off vs Starter PAYG at around 3,180 conversations/month. Both include PAYG overflow — you're never cut off.

Does Percepto work on any website?

Yes. One script tag installs Percepto on any site — Webflow, WordPress, Shopify, Framer, or custom HTML. Setup takes under 60 seconds.

Can I cancel anytime?

Yes — no contracts, no lock-in. Cancel from your dashboard in under 30 seconds. Your data is retained for 90 days after cancellation.

Is there a setup fee?

Never. Percepto is self-serve. Scale and Enterprise plans include an onboarding call at no extra cost.