⚠️ Drift has been discontinued. Salesloft shut down Drift in 2024 following a security breach. It is no longer available to new customers. This page is for teams migrating away from Drift.
Drift was shut down by Salesloft in 2024. If your team is migrating away from Drift, here's what you were missing — and why teams moving off playbook-driven chat are choosing voice-first, signal-driven engagement.
A VP Sales just landed on your pricing page for the third time this week. Here's what each tool does in the next 500ms.
Every row is a real capability gap — not marketing spin.
| Capability | Drift | Percepto |
|---|---|---|
| Conversation initiation | ||
| Approach-matched at first contactIntent scored. Methodology selected. Not one script. | Waits for click | Opens in <500ms |
| Intent scoring before first wordReads signals before opening | No pre-conversation scoring | 15+ signals scored |
| Personalised opening per visitorNot pulled from a template | Generic greeting | Runtime-generated per session |
| Channel & modality | ||
| Voice-first interactionSpeaks out loud, not just types | Text chat only | Voice + text |
| No persistent chat widgetInvisible until needed | Bubble always visible | Appears only when it speaks |
| Works on mobile without appWebView + mobile browser | Web widget only | Mobile web + WebView |
| B2C / e-commerce supportWorks on D2C and retail sites | B2B only | Misha persona for B2C |
| Visitor intelligence | ||
| Company IP enrichmentIdentifies firm visiting the site | Via 6sense integration | Built-in, no integration |
| Return visitor memoryRecalls previous sessions | With Drift identity | First-party cookie, 365-day |
| Vertical-specific signal readingE.g. EMI calc for auto, cart for e-com | Generic | Configurable per client |
| Qualification & handoff | ||
| Qualification in-conversationBudget, timeline, use case | Via playbooks | Voice-led, natural |
| Live SDR handoff with full contextRep gets session summary, not just a name | Routing, basic context | Intent score + full session log |
| In-conversation bookingDemo or test drive scheduled mid-conversation | Drift Meetings | Native + WhatsApp confirm |
| Integration & stack | ||
| CRM syncHubSpot, Zoho, Salesforce | Deep Salesforce/HubSpot | HubSpot, Zoho, webhook |
| MCP server / AI workflow accessPlug into Claude, GPT, Cursor | Not available | Native MCP server |
| Install complexityTime to first conversation | Multi-step playbook setup | One script tag · 60 seconds |
| Commercial | ||
| Free tier | No free tier | 500 conversations free |
| Entry price | $2,500/mo (Growth) | $149/mo (Cognis Engage) |
| Pricing model | Per seat + usage | Per conversation |
Drift features based on last known state before discontinuation (2024). Drift is no longer available to new customers.
Teams migrating away from Drift are asking the same questions. Here's what they find.
Drift's passive bubble ran the same script for every visitor. Your best leads — the CFO on their third pricing-page visit, the buyer from a competitor referral — got the same generic opener as a student doing a research project. Percepto reads 15+ intent signals before speaking, and adapts its approach to the persona in the room.
Drift's opening message is the same for a VP Sales on their third visit as it is for a student doing a research project. Percepto's first question already contains the answer — because it reads the context before speaking.
Drift charges per seat — meaning the cost grows as your sales team grows, not as your results grow. Percepto charges per conversation. You pay for outcomes, not headcount.
One script tag. No CRM setup. No playbook sprint. Percepto scores intent and opens conversations from the moment it's live.